LEN FOR PREP

HIV PREVENTION AWARENESS CAMPAIGN

BRIEF

Develop a launch campaign for LEN for PrEP, Gilead's long-acting injectable HIV prevention treatment. The assignment was to introduce a new option for HIV prevention that felt modern, empowering, and culturally relevant while reaching diverse audiences across multiple channels.

THINKING

Rather than relying on fear or clinical messaging, the work explored several distinct creative territories that reframed prevention through confidence, identity, relationships, and everyday life. Each platform was designed to scale across OOH, social, digital, and experiential touchpoints while maintaining a consistent strategic foundation.

PROJECT INFO

Contribution
Concept, Art Direction, Design, AI Visualization

Creative Team
Copywriter: Matthew Beck