HOT POCKETS

PRODUCT LAUNCH CAMPAIGN

BRIEF

Develop a :15 commercial introducing Hot Pockets High Protein Steak & Cheddar while making the product feel craveable within a fast-paced national TV campaign.

THINKING

With only fifteen seconds, every shot had to work hard. The focus was creating a visual rhythm that balanced appetite appeal with personality, using camera movement, product choreography, and memorable food moments that made the spot feel bigger than its runtime.

SHOT DEVELOPMENT DETAILS

Contribution
Concept, Art Direction

Agency
The Integer Group

Creative Team
Copywriter: Efrem Oshinsky

Deliverables
:15 Broadcast Commercial • Storyboards • Shot Development

Copy

Before production, every shot was planned to maximize appetite appeal within a fifteen-second runtime. These boards explore camera movement, product choreography, and key food moments that shaped the final commercial, from the opening reveal to the signature cheese pull and final pack shot.