Mahalo. You found me!

One of the things I've always loved about advertising is starting with a brief. Every project comes with its own set of constraints, challenges, and goals. Oddly enough, that's the part I enjoy most. The bigger the puzzle, the more exciting the possibilities.

Over the past 20+ years I've had the opportunity to work with agencies, startups, and Fortune 500 brands across healthcare, consumer, technology, retail, and entertainment. From integrated campaigns and brand identities to presentations, digital experiences, motion, and AI-assisted workflows, I've always enjoyed jumping between disciplines and finding the best way to bring an idea to life.

Pharma took that mindset even further. Every claim has to be supported, every decision has a purpose, and every creative solution has to work within real constraints. I discovered that solving those problems is just as rewarding as creating the work itself. Curiosity has always been my biggest advantage. I'm constantly exploring new tools, experimenting with new technologies, and looking for better ways to communicate visually. Some ideas arrive quickly. Most are earned through questions, collaboration, and more revisions than I'd probably admit. When I'm not designing, you'll usually find me exploring New York, chasing new technology, or spending time with my son.