DUOLINGO

OOH & BRAND CAMPAIGN

BRIEF

Duolingo has built one of the most recognizable social brands through its bold, humorous voice. This speculative campaign extends that personality into traditional advertising by turning commonly mispronounced words into attention-grabbing out-of-home creative that reminds people there's always something new to learn.

THINKING

Language mistakes are universal. By highlighting words people confidently say incorrectly, the campaign creates an immediate moment of recognition, humor, and curiosity. That emotional connection reinforces Duolingo's playful brand while encouraging viewers to improve their language skills.

DETAILS

ROLE: CREATIVE DIRECTOR