ANKYLOSING SPONDYLITIS

SOCIAL MEDIA CAMPAIGN

BRIEF

Develop an ongoing social media campaign to raise awareness of Ankylosing Spondylitis while creating meaningful content that educated, inspired, and connected patients, caregivers, and families living with the condition.

THINKING

The content strategy balanced education with community engagement by organizing posts around motivation, advocacy, inspiration, facts, and practical support. Rather than simply promoting a treatment, the campaign encouraged conversation and helped build a trusted resource for those affected by the disease.

DETAILS

ROLE: ART DIRECTION

COPYWRITER: MATTHEW BECK

DELIVERABLES:

• Social Media Campaign

• Educational Content

• Community Engagement

• Awareness Messaging

PSORIATIC ARTHRITIS

PATIENT EXPERIENCE & SOCIAL CAMPAIGN

BRIEF

Create patient-focused communications that inspired confidence and highlighted the possibility of living an active life with Psoriatic Arthritis. Deliverables included a premium patient cover wrap and engaging social media experiences designed for multiple digital platforms.

THINKING

The creative centered on authentic patient stories and aspirational lifestyle imagery, reinforcing the message that patients can take control of their condition. Print and digital experiences worked together to create an optimistic, engaging brand presence across the patient journey.

DETAILS

ROLE: ART DIRECTION

COPYWRITER: JANET COVIELLO (Cover Wrap)

DELIVERABLES:

• Patient Cover Wrap

• Facebook Canvas Experience

• Facebook Carousel Campaign

• Social Media Campaign

• Patient Education Content

This keeps both condition pages in the exact same structure you've been applying throughout the portfolio.