HEINEKEN

"UNMISSABLE"

BRIEF

Heineken's Unmissable campaign celebrates the split-second moments that are gone before you know it. Joining the campaign midstream, the objective was to strengthen the broadcast storytelling while extending the campaign across additional media.

THINKING

Every execution was designed around the same creative idea—building anticipation before revealing the moment that everyone else experienced except you. Whether through motion, out-of-home, or digital, the work focused on creating a consistent visual language that reinforced the campaign's central message across multiple touchpoints.

DETAILS

Role: Art Director & Video Editor
Videography: Publicis Groupe In-house

Refined the flagship :30 and :15 television commercial through editing, pacing, and storytelling while developing complementary out-of-home and digital executions that expanded the campaign beyond broadcast. The result was a cohesive creative system that maintained a unified voice across video, environmental, and digital media.

"WHISKY A GO GO"

OOH

Role: Art Director
Copy: Publicis Groupe

Designed a series of site-specific out-of-home concepts for one of Los Angeles' most iconic music venues on Sunset Boulevard. Created for drivers passing the legendary Whisky a Go Go, the work explored two distinct creative directions while supporting the Unmissable campaign.

The first concept embraced the venue's rock-and-roll identity with bold lighting, sound-wave-inspired graphics, and a darker visual aesthetic that reflected the energy of live music. The second celebrated Los Angeles itself, using recognizable city imagery and a brighter, more lifestyle-driven approach to connect Heineken with the culture, nightlife, and excitement of the city. Both demonstrate how a global campaign can be thoughtfully adapted to a specific location and audience.