DE BOER Media

BRANDING, OOH & PRINT CAMPAIGN

BRIEF

Develop a bold new brand identity and integrated marketing materials that showcased de Boer's large-format printing capabilities. The work spanned Hudson News truck advertising, premium press kits, retail point-of-sale programs, and sales collateral designed to demonstrate the quality, scale, and versatility of the company's print production.

THINKING

The creative strategy focused on letting the work speak for itself. Rather than simply describing de Boer's capabilities, every touchpoint—from the branded truck graphics to premium print samples and retail executions—served as a tangible demonstration of the craftsmanship and impact clients could expect. The result was a cohesive brand experience that doubled as a sales tool.

DETAILS

ROLE: CREATIVE DIRECTION, BRANDING & DESIGN

DELIVERABLES:

  • Brand Identity & Logo Design

  • Hudson News Truck Advertising

  • Press Kit Design

  • Retail Point-of-Sale (McDonald's)

  • Sales & Marketing Collateral

  • Large-Format Print Production

  • Art Direction & Photo Retouching

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