HUMAN PAPILLOMAVIRUS (HPV)
INTEGRATED DIGITAL CAMPAIGN
BRIEF
Expand the national Know HPV campaign into a cohesive digital ecosystem spanning rich media, web, social, and display advertising. The work extended the campaign's messaging and visual identity across multiple platforms while educating parents about HPV prevention and HPV-related cancers.
THINKING
Building on the campaign's established TV creative and messaging, the goal was to create digital experiences that felt unified regardless of platform. Every execution—from interactive rich media and responsive web experiences to social content and banner advertising—reinforced the Know HPV brand while adapting to the strengths of each medium.
DETAILS
ROLE: ART DIRECTION & DIGITAL DESIGN
CREATIVE DIRECTOR: Ludovic Moulin
COPYWRITER: Efrem Oshinsky
DELIVERABLES
Rich Media Advertising
Responsive Website
Social Media Campaign
Display Advertising
Digital Asset Production
Brand System Extension
