PNEUMOVAX 23

Pneumovax 23 is a vaccine that helps protect against serious pneumococcal disease. The campaign targeted two primary audiences: adults 65+ and adults with chronic conditions, requiring distinct creative systems while maintaining a consistent brand across every touchpoint.

CHRONIC CONDITIONS

Role: Art Director
Copywriter: Diana Vargas
Creative Director: Ludovic Moulon

The chronic conditions campaign focused on three patient audiences—Diabetes, COPD, and Heart Disease—each with its own color-coded visual identity while remaining part of a unified campaign. My work spanned digital advertising, website, television, and social, balancing emotional impact with highly regulated medical messaging.

65+

Role: Art Director
Copywriter: Diana Vargas
Creative Director: Ludovic Moulon

The 65+ campaign introduced a distinct teal visual system built around the message "One shot may not be enough." The campaign extended across web, rich media, print, television, and digital advertising. Every execution required close attention to FDA regulations and medical/legal review while maintaining a clear, engaging creative approach.

SOCIAL MEDIA

Role: Art Director
Copywriter: Efrem Oshinsky

Social for P23 meant finding creative ways to capture attention without relying on product claims or condition messaging. The work ranged from curiosity-driven concepts and emotional storytelling to educational posts and interactive ideas—all designed to perform naturally in a social feed while meeting strict pharmaceutical regulations.