TGI FRIDAYS
TGI Fridays -
(ON-AIR GRAPHICS)
Role: Creative Director and
Presentation Specialist
While still adhering to brand guidelines, I brought “Ignite the Future” to life by blending modern visuals with a nostalgic, retro feel, ensuring the graphics felt animated and dynamic to reflect the energy of the campaign. The TV graphics for the in-person product launch were developed through a three-part process:
Logo Lockup: Created a refreshed logo incorporating the “Ignite the Future” tagline while staying true to TGI Fridays’ brand identity.
Wide-Format TV Graphics: Designed dynamic, motion-driven visuals to illustrate the campaign concept, translating “igniting the future” into an engaging, animated experience as seen by the 8 examples provided.
Main Presentation Experience: Crafted a modern-retro journey showcasing TGI Fridays’ history, global presence, and iconic menu items. Factoids and motion-enhanced storytelling were interspersed throughout to maintain audience engagement, with bold use of the brand’s signature red tying the presentation together.