TGI FRIDAYS

EVENT BRAND EXPERIENCE

BRIEF

To support TGI Fridays' "Ignite the Future" product launch, I created a cohesive visual experience spanning on-air graphics and executive presentation design. The work balanced the brand's heritage with a modern visual language that energized the live event.

THINKING

Rather than treating the presentation and motion graphics as separate deliverables, the goal was to create one unified brand experience. A modern-retro aesthetic, bold typography, motion, and TGI Fridays' signature red were used to reinforce the campaign theme while maintaining audience engagement throughout the event.

DETAILS

ROLE: CREATIVE DIRECTION & PRESENTATION DESIGN

DELIVERABLES:

  • Campaign Logo Lockup

  • Motion TV Graphics

  • Executive Presentation Design

  • Event Visual System

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