OOH

Jerusalem (OOH)

Watch out! Here comes the green giant! I mean, a giant size Mark Rylance of course who plays the lead in the play ‘Jerusalem’. The entire feel of these billboards was to make it feel grossly out of proportion in sharp contrast to Rylance’s life coming from just a tiny life camper. Additionally, the ‘gigantic’ feel is achieved through the huge block playhouse typography.

de Boer Media Group

IDEA

The Dutch brand, de Boer Media Group, primarily focuses on on-air graphics and outdoor media. Since it’s initial launch in 2003, I helped establish the overall brand by creating bold oranges to reflect de boer’s amazing printing capabilities, simple modern typography and some unique cutout shapes used through out the entire process to emphasis the unique printing and print and web production techniques.

RESULTS

Below are samples of our orange press kit and some custom cut print pieces for McDonalds’s. The press kits main selling point at the time was that you could put your unique billboard on a Hudson News truck! The press kits come included with custom cut dye kit sales pieces that outlines the shape of a truck. Also included in the press kit were a custom postcard and the needed marketing essentials to explain about the process and de Boer Media Group. On the outer folder, a subtle ray of light and movie-like affect is shown to make it feel like you’re ad is right in the cinema.

de Boer Brochure (Copy)

Here is the sample I made.

Heineken (OOH)

Nothing can get more iconic for Rock n Roll then the Whisky a Go Go bar located in the heavy traffic area of Sunset Blvd, West Hollywood, CA. These six OOH spots capture cover a huge visual landscape of those drivers stuck in traffic. People stuck in traffic and targeting that desire to kick back and relax to hit the subconscious was precisely the mark for the creative copy. We had to approach to the visuals; One where the bottle became integrated as part of the music as a sound wave. The second approach utilized more traditional lush nightlife you inside the venue type feel. Copy is honed in on the local setting.