PRESENTATIONS
Presentation Design • Executive Communications • Sales Enablement
BRIEF
Develop presentation-ready campaign concepts that showcased YouTube TV's growing entertainment platform while communicating the brand's flexibility, premium content, and streaming experience.
IDEA
The goal was to present campaign ideas with the same energy and polish as the product itself. By combining cinematic imagery, clean visual hierarchy, and bold art direction, each slide was designed to communicate the concept quickly while creating a cohesive, premium presentation that felt both strategic and consumer-ready.
Role: Art Director & Designer
Details: Creative Direction, Art Direction, Presentation Design, Concept Development, Visual Design, Image Compositing, Typography
BRIEF
Elevate an existing collection of Heineken campaign presentation slides by strengthening the visual storytelling, refining the layouts, and creating a more cohesive presentation while staying true to the established brand identity.
IDEA
The challenge wasn't to reinvent the campaign, but to present it more effectively. By enhancing composition, typography, imagery, and visual hierarchy, I transformed a series of individual slides into a polished narrative that better communicated the creative strategy and showcased the campaign with the premium quality expected from a global brand.
Role: Art Director & Designer
Details: Art Direction, Presentation Design, Visual Storytelling, Layout Design, Typography, Image Compositing, Creative Concept Development
BRIEF
Create a social-first campaign that captured the energy of Lululemon's community event with DJ John Summit, extending the experience across Instagram, TikTok, and digital content.
IDEA
The campaign was designed to make viewers feel like they were part of the event, not just watching it. Oversized social posts, immersive imagery, and dynamic layouts recreated the excitement of the experience while showcasing how branded content can seamlessly live across multiple social platforms.
Role: Art Director & Designer
Details: Art Direction, Social Campaign Design, Presentation Design, Content Strategy, Visual Storytelling, Image Compositing, Layout Design
I think this project is worth keeping. Between the social-first execution, event branding, and presentation quality, it broadens your portfolio beyond pharma and presentation work while demonstrating you understand contemporary digital campaigns.
BRIEF
Develop a cohesive visual ecosystem for TGI Fridays' live event experience, creating on-air graphics, environmental branding, and motion assets that unified the brand across every audience touchpoint.
IDEA
Every graphic was designed to work as part of a larger branded experience rather than as a standalone asset. By creating a unified visual system across broadcast, digital signage, stage visuals, and environmental graphics, the event maintained a consistent identity that energized attendees while reinforcing the TGI Fridays brand throughout the live experience.
Role: Senior Designer
Details: Brand Experience Design, Broadcast Graphics, Motion Graphics, Environmental Design, Event Branding, Digital Signage, Visual Systems, Art Direction
I actually like "Brand Experience Design" over "Live Event Design" in the Details—it sounds a little broader and more current, especially for agencies and in-house brand teams.