Illustrations & iconography

Source of the JAMS

Role: Art Director & Illustrator
Copy provided.

The creative goal was to immerse the viewer in the world behind Source of the Jams—capturing the feeling that every sip comes directly from nature. Rather than creating a photorealistic landscape, I developed a stylized, hand-illustrated environment that feels vibrant, alive, and inviting while remaining grounded enough to feel believable. Every element, from the flowing stream and lush foliage to the towering mountains and bright canopy, was designed to reinforce the beer's adventurous personality and create a world that wraps seamlessly around the can. The illustration became the foundation for the broader campaign, extending naturally from packaging into advertising while giving the brand a distinctive visual identity.

RINVOQ

Role: Art Director and Illustrator.
Copy provided.

Adding illustrations and iconography to a campaign is what makes it pop, and these illustrations are great examples of that. Through the years, I’ve been adding these illustrations across a wide range of projects; Children’s illustrations, video game avatars, beer labels, buttons, apps, logos, infographics, and the like. My overall style I would describe as straightforward yet bold. Style and inspiration come from my obsession with strategic video games, electronic dance culture, and just a passion for graphic design.