DUPIXENT (Nasal POLYPS)
“GO BEYOND” – SOCIAL
Creating a consumer journey based around the TV :60 spot for nasal polyps in our “GO BEYOND” campaign. Social was about bringing to life the original spot in bite size portions. In the end, for both social and display, we developed two different directions; 1, CHEVRONS include bold, bright supers as DUPIXENT chevrons gracefully interact with our campaign heroes. Eye-catching and memorable. The second is STICKERS as inspired by social-native formatted with text and graphic elements but distinctly DUPIXENT. Authentic, yet ownable.
Below are early versions of how we wanted to present a more simple and punchy approach to the creative. Note, these are all short video clips to be recreated based on the original TV :60.
Below are prototypes of the popular photo dump technique to be presented in both sticker and chevron style.
“GO BEYOND” – DISPLAY
The display (banner) format is to be based off a modulate template that while only restricts the creative to swapping in images and copy, it also allows the client to easily create an affordable format to quickly add content all within the same style format. Note, there are two main styles based on the chevron and sticker format. Below are just some keyframes from various spots that would also partner up to a social media spot used above.
