Social Media
With the rise of AI, we are now witnessing a new era of social media. Regardless, when launching full campaigns, it’s the digital assets including social that should be picking up the larger messages from that campaign including taste and tone to establish the brand. One step further is identifying the pillars or goals in the areas to deliver our messages. Those targets should be measured on shareability, clicks and many other secondary considerations like do they need to be branded vs unbranded, paid vs organic, is the percentage of copy clear on the post, are there things that might trigger a claim, condition or box warning, etc. From personal experience, the posts that added the most value per click or share were the ones that included facts, factoids, or had compelling content. Or, saying this in reverse, posts that did not do that well were posts that purely driven by the visuals, emotional responses, or simply things not adding shareability.
The below ads are some of the many samples of Instagram ads I’ve created, but it’s important to note that each ad should be altered based on that social media platform.
