SOCIAL MEDIA
Role: Creative Director
The first question you have to ask yourself is what is a Psychic Treat? It’s a new concept attempting to be a new social media platform among many other things. A psychic treat is a sign or symbol that shows you you’re on the right track. In pop culture, you can think of it more like examples of foreshadowing, where to each individual it’s their own interpretations of those signs.
One of the most exciting projects is coming up building a brand. In PT’s case the demographic is meant for more open minded students but ultimately the average teen or 20s. In creating the brand, I kind of feel like it was a mix of a hipper looking Instagram, combined with a fun retro Zoltair (fortune teller) machinel. So I leveraged the majestic violet color palette, sprinkle in an astrology look and modernize the palette with a dab of some LGBTQ feel. Website and app development included, but the primary bread and butter has been coming up with a slew of social media ads targeted across multiple social media platforms. The social media ads are like motivational posters as memes.
