PNEUMOVAX 23

Pneumovax 23 is a vaccine that helps protect against serious infections caused by 23 types of pneumococcal bacteria. The two main demographics of the campaign are built around people over 65 and people with a chronic condition (Diabetes, COPD, and Heart Disease).

Pneumovax 23 CAMPAIGN (CHRONIC CONDITIONS)

Role: Art Director. Copywriter: Diana Vargas. Creative Director: Ludovic Moulon

Below is P23s chronic condition demographic: Diabetes (red), COPD (blue) and Heart Disease (gold). The ad seen below was part of our award submission. Here, the facts and details are what I wanted to be setting the serious tone as still the main demographic is people in their 50s and 60s, or at least friends and family who would know someone in that demographic.

Pneumovax 23 CAMPAIGN (65+)

Role: Art Director. Copywriter: Diana Vargas. Creative Director: Ludovic Moulon

Below is P23s teal branded 65+ age demographic where the tagline was “one shot may not be enough.” Below is a sample of ads what we submitted for award submissions: traditional and rich media ads, print, web and TV. Some of the big challenges of the brand were trying to make sure the ads did not trigger box warning with claims or conditions.

SOCIAL MEDIA

Role: Art Director. Copy: Efrem Oshinsky.

The tricky part working on P23 social media is creating ads that don’t trigger claims or conditions. Despite teh ads below may seem a bit abstract, they also build interest and intrigue for your feed. Trying to find common interest, playing off the name, gamifying the posts, emotional impact, and some fact based social posts are where we landed with some of the below.