Ankylosing Spondylitis

SOCIAL MEDIA

Role: Art Director. Copywriter: Matthew Beck

Ankylosing Spondylitis is an inflammatory disease that if caught too late will severely limit the amount of energy you have among other things. Our social media campaigns primarily focus was around bringing awareness to the disease, but also leaving a place for the community to share insights, tips and tricks to friends, family, and caregivers. Some of the below are highlights of the monthly social media posts created that breaks down in the pillars of motivation, education, connection, advocates and inspiration, and facts and figures.

Psoriatic Arthritis

COVER WRAP

Role: Art Director. Copywriter: Janet Coviello

The coverwrap is based to mimic the elegant look of the ‘Elle’ magazine as it’s placed in the patient’s waiting room. The photography used is to emphasize the improvement of joint and skin conditions of Psoriatic Arthritis. For the first inside pages are both a woman playing the bongos and a woman on a motorcycle, both showing that despite your condition, you can take control of your life.

SOCIAL MEDIA

Role: Art Director.

The first ad below is a mobile Facebook canvas ad that once clicked, the entire mobile space is utilized minus the black box warning and sans claims or conditions. Our goal here was swipe through a series of short videos to illustrate our hero Mark as he takes back control of his life despite living with Psoriatic Arthritis.

The second ad is a Facebook carousel ad, where each slide showcases a real life patient dealing with PA without showing any claim or condition.