HPV (Human papillomavirus)

TV :60

Creative Director: Ludovic Moulin.

“KNOW HPV” was the key message throughout the branding of HPV. This :60 TV became the flagship piece that we based all of our print, web, social media and emailers around. I helped out with the overall brand design and digital assets that came later.

WEB

Role: Art Director. Creative Director: Ludovic Moulin.

Below are homepage samples from the branding coming from our version of HPV.com. Utilizing the bright pastel color to capture the demographic and a unique accordion-like navigation to help highlight the MYTH/FACTS of HPV as a quick hard-hitting format.

RICH MEDIA AD

Role: Interactive Art Director. Copywriter: Efrem Oshinsky.

To accompany the main :60 TV preteen demographic, we launched these rich media ads that let you view the original :60 spot. Unlike the original commercial, these rich media ads used age regression to help build intrigue to the “Who knew” campaign idea. The player would play the full :60 spot and “LEARN MORE” would take you to the website.

BANNERS

Role: Art Director. Copy provided.

In continuing with the age regression theme, here are some standard “Who Knew” banners from our campaign.

SOCIAL AND BANNERS

Role: Art Director. Copy: Efrem Oshinsky.

For both the global and US versions of HPV, we created some witty social media. For the US versions, we avoided using any claims and conditions as to not trigger any box warning, so we had to think of some clever usages of myths and facts to help keep the viewer interested.