AGGRENOX

AGGRENOX is a drug that helps reduce the risk of a TIA (transient ischemic attack), aka a mini stroke. New to the market at the time, I was part of a small team to help quickly launch the overall AGGRENOX brand. This was a POCT (point of care testing), as the sales team would directly pitch this piece on tablets directly to doctors and physicians. Some of the notable features in the tabes we created were full video patient testimonials, unique infographics, clever case studies and other helpful background info on the drug.

The art concept behind this was to illustrate the POV of our main hero, the middle age dad and illustrate him removed from key moments of his life with family and friends. Yes, a bit drastic, but the emphasis is to take TIAs and AGGRENOX seriously.